![]() However, we may earn affiliate revenue on this article and commission when you buy something. Previous : Incoming CEO David Dearie On The Ste.All products featured on Vogue are independently selected by our editors. GET YOUR FIRST LOOK AT 2023 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. Tagged : Constellation Brands, Kim Crawford Daniel Marsteller Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning. With Illuminate, the Kiwi import is looking to fend off the emergent challenge from hard seltzer and raise its profile in the so-called “better for you” drinks category. Winemaker Anthony Walkenhorst tells SND the new products are geared toward “health and wellness-oriented consumers” and “sessionable” daytime drinking occasions like brunch or back yard parties in which light beer and seltzer have held sway.Īccording to Impact Databank, Kim Crawford is the sixth-largest imported table wine brand in the U.S., having averaged 15% annual growth over the past decade to reach 1.37 million cases and a retail value of $275 million. ![]() Kim Crawford Illuminate is getting a soft launch this fall, ahead of a wider rollout next March. ![]() ![]() The Illuminate wines, which are at 7% abv and have 70 calories a glass, use “spinning cone” technology to reduce the alcohol from a portion of the base wine without impacting its aromas or flavor profile, according to the company. The new range initially will include Sauvignon Blanc and Rosé offerings retailing at $18 a 750-ml. Exclusive: Kim Crawford Unveils “Illuminate” Range Of Low-Calorie Wines October 29, 2020Ĭonstellation Brands is looking to expand the consumption occasions for its New Zealand-based Kim Crawford wine brand with a new lower-calorie line of wines called Illuminate. ![]()
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