![]() ![]() ![]() The Nigerian Articulate Culture Kullection isn’t just for Nigerians, the brand basks on an Afropolitan niche that stretches out to not just people born and bred in Africa but to Africans in the diaspora. “Nigeria is a country with an ageist mindset and for me, having to navigate the space where I was able to tell people what to do without them feeling some type of way because I’m younger was initially tough.” she tells Teen Vogue and though this is behind her now, she’s most impressed by the growth of the brand just within the past 4 years. I took a lot of inspiration from Complex con and Sole DXB as the magnitude and importance of these events show me my dream is valid,” Zaccheaus explains.īut in a male dominating industry, it can come off rough for a young woman leading a brand prominent for being streetwear convention this initially was Zaccheaus's biggest challenge because she had to work with people who have a huge age gap between her. She essentially gave me the blueprint and I chopped and screwed it to fit my own audience. “Throughout my life, I’ve been inspired by a lot of people, from Grace Ladoja to Virgil Abloh to my brother Teezee and my mum Yewande Zaccheaus, who had already started a fashion souk but was catering to an older demographic. I made it my mission to provide a platform for upcoming & established streetwear brands in my city, bringing them closer to their target audience and allowing brands to connect with each other in a physical space,” says Zaccheaus. “Street Souk is a celebration of African streetwear. The brand was founded in 2018 by Iretidayo Zacchaeus whose love for the streetwear culture in Nigeria fueled her hopes for the industry’s future potential. ![]() That’s why it’s regarded as a convention. The first impression of Street Souk is that it’s the quintessential peak of the Nigerian streetwear industry. ![]()
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